The

Effortless

Mortgage™

Princeton Promise: Get $1,000 back at closing if you are unhappy with our service.

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Our mission is

to help people thrive.

We do it by delivering The Effortless Mortgage™.

We do what we say we’re going to do and back it up with The Princeton Promise.

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Getting a mortgage can be a miserable experience.

So to improve things, we built The Effortless Mortgage™

to overcome the 5 Drivers of Mortgage Misery.

THE 5 DRIVERS OF MORTGAGE MISERY

THE EFFORTLESS MORTGAGE™

Borrowers are misled and over-promised.

USED CAR SALESMAN

Borrowers want to be able to do things themselves but often can’t.

MORTGAGES LIKE IT'S 1999

When things go wrong, borrowers get lost in the ‘system’ and can’t get the answers they need.

ROBO-HELP

Impersonal company ‘rules’ and ‘policies’ that don’t make sense and create twilight zones for borrowers when their loan gets stuck.

STUCK-IN-THE-MUD

And, most important – getting a mortgage just feels like a big hassle that requires a bunch of effort.

THE MORTGAGE MARATHON

If our borrower is unhappy for any reason, they can elect to get $1,000 at closing. No strings attached.

THE PRINCETON PROMISE

Digital Mortgage and Automated Borrower Process.

SNAPAPP

Our team is equipped with the appropriate judgment, skills and authority to directly solve any situation.

EFFORTLESS INTERACTIONS

We provide push-button access for borrowers

to easily escalate issues for a quick resolution.

EFFORTLESS ESCALATIONS

People + Process + Technology to give our borrowers what they want, when they want – with less effort.

THE MORTGAGE MACHINE

We deliver The Effortless Mortgage™ and back it up with The Princeton Promise: if our customer is unhappy for any reason, they can get $1,000 at closing. No strings attached.

Effortlessly begin your mortgage application with the Princeton Mortgage SnapApp.

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Do you have questions? We're here to make getting a mortgage effortless. We're available on your schedule over text, email, or phone. Let's get started.

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