The

Effortless

Mortgage™

Princeton Promise: Get $1,000 back at closing if you are unhappy with our service. No strings attached.

"Talk about a go-giver company, these people are laser-focused on bringing value to everyone they serve. Follow the example set by Princeton Mortgage and you will not only survive, you will thrive."

Bob Burg

Best-Selling Author

of The Go-Giver

Our mission is

to help people thrive.

We do it by delivering The Effortless Mortgage™.

We do what we say we’re going to do and back it up with The Princeton Promise.

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Getting a mortgage can be a miserable experience.

So to improve things, we built The Effortless Mortgage™

to overcome the 5 Drivers of Mortgage Misery.

THE 5 DRIVERS OF MORTGAGE MISERY

THE EFFORTLESS MORTGAGE™

USED CAR SALESMAN

Borrowers are misled and over-promised.

MORTGAGES LIKE IT'S 1999

Borrowers want to be able to do things themselves but often can’t.

ROBO-HELP

When things go wrong, borrowers get lost in the ‘system’ and can’t get the answers they need.

STUCK-IN-THE-MUD

Impersonal company ‘rules’ and ‘policies’ that don’t make sense and create twilight zones for borrowers when their loan gets stuck.

THE MORTGAGE MARATHON

And, most important – getting a mortgage just feels like a big hassle that requires a bunch of effort.

THE PRINCETON PROMISE

If our borrower is unhappy for any reason, they can elect to get $1,000 at closing. No strings attached.

SNAPAPP

Digital Mortgage and Automated Borrower Process.

EFFORTLESS INTERACTIONS

Our team is equipped with the appropriate judgment, skills and authority to directly solve any situation.

EFFORTLESS ESCALATIONS

We provide push-button access for borrowers

to easily escalate issues for a quick resolution.

THE MORTGAGE MACHINE

People + Process + Technology to give our borrowers what they want, when they want – with less effort.

We deliver The Effortless Mortgage™ and back it up with The Princeton Promise: if our customer is unhappy for any reason, they can get $1,000 at closing. No strings attached.

Effortlessly begin your mortgage application with the Princeton Mortgage SnapApp.

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Do you have questions? We're here to make getting a mortgage effortless. We're available on your schedule over text, email, or phone. Let's get started.

JESSICA
Absolutely incredible experience. The very intimidating experience of buying a home was made simple!
MICHELLE
Princeton Mortgage was incredibly easy to work with and they were always quick to answer any emails and phone calls (no matter how incessant I was being!).
THOMAS
The process was made as simple as possible with support available when ever needed.
KAREN
Everyone was easy to work with! Each person working with our mortgage application made sure to keep us informed of new information. We would highly recommend anyone to contact Princeton Mortgage!

The