The
Effortless
Mortgage™
Princeton Promise: Get $1,000 back at closing if you are unhappy with our service. No strings attached.
Our mission is
to help people thrive.
We do it by delivering The Effortless Mortgage™.
We do what we say we’re going to do and back it up with The Princeton Promise.
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Getting a mortgage can be a miserable experience.
So to improve things, we built The Effortless Mortgage™
to overcome the 5 Drivers of Mortgage Misery.
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THE 5 DRIVERS OF MORTGAGE MISERY
THE EFFORTLESS MORTGAGE™
USED CAR SALESMAN
Borrowers are misled and over-promised.
MORTGAGES LIKE IT'S 1999
Borrowers want to be able to do things themselves but often can’t.
ROBO-HELP
When things go wrong, borrowers get lost in the ‘system’ and can’t get the answers they need.
STUCK-IN-THE-MUD
Impersonal company ‘rules’ and ‘policies’ that don’t make sense and create twilight zones for borrowers when their loan gets stuck.
THE MORTGAGE MARATHON
And, most important – getting a mortgage just feels like a big hassle that requires a bunch of effort.
THE PRINCETON PROMISE
If our borrower is unhappy for any reason, they can elect to get $1,000 at closing. No strings attached.
SNAPAPP
Digital Mortgage and Automated Borrower Process.
EFFORTLESS INTERACTIONS
Our team is equipped with the appropriate judgment, skills and authority to directly solve any situation.
EFFORTLESS ESCALATIONS
We provide push-button access for borrowers
to easily escalate issues for a quick resolution.
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THE MORTGAGE MACHINE
People + Process + Technology to give our borrowers what they want, when they want – with less effort.
We deliver The Effortless Mortgage™ and back it up with The Princeton Promise: if our customer is unhappy for any reason, they can get $1,000 at closing. No strings attached.
Do you have questions? We're here to make getting a mortgage effortless. We're available on your schedule over text, email, or phone. Let's get started.
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