Our Purpose

We exist to be a place where people can discover and pursue their potential by fulfilling Our Mission.

our mission is simple:

Connect people with The Effortless Mortgage™.

how we do it:

We do what we say we are going to do:

We back it up with the Princeton Promise.*

 

We foster an environment where motivated people can thrive:

We treat our people well and in turn they treat our customers well.

We care about our customers:

We don’t sell, we deliver value.

We’re always available:

We’re fanatical about being there for customers whenever they need us.

We keep costs low:

We are systems engineers: People + Process + Technology.

who we are

Princeton Mortgage is a team of motivated people who are driven to achieve excellence in their work and reach their full potential, while enjoying the journey. We want to do great work for our customers.  We’re also a little weird (in a good way). 

Princeton Mortgage was founded in 1983 as a licensed mortgage banker and is backed by a 100+ year old multi-faceted real estate brokerage, investment, and insurance company. We are positioned as a well-capitalized banker that is debt free and is creating dynamic new opportunities within our industry. We are stewards of a legacy that took over 100 years to build.

our

culture

HOW WE DO THINGS

Freedom & Responsibility:

 

We have the Freedom to choose our actions and Responsibility for the outcomes.

our

values

DEFINE OUR CULTURE

AND HOW WE BEHAVE

  1. Give our customers what they want. #Effortless

  2. Have a bias for action: Everyone's job is to help win the game.

  3. Be compassionate, humble, and curious.

  4. Think big.

  5. Be radically candid and transparent.

  6. Be a player and do what you say you are going to do.

  7. Embrace change: Build, Measure, Learn.

  8. Mistakes + Sunlight = Growth

  9. Hire and develop the best.

  10. Context not control.

  11. Do more with less.

  12. Deliver results.

our

objectives

TEAM

We foster an environment where motivated people can thrive

CUSTOMERS

We obsess over giving customers what they want

GROWTH

We build predictable, scalable growth

PROFIT

We design systems to operate the company efficiently

 

leadership team

RICH WEIDEL

Chief Executive Officer

Goldman Sachs | Woolbright Development

mark gordon

Chief Revenue Officer

Fortren Funding | EMM

Courtney graham

Chief Marketing Officer

MRM // McCann

james t. guggenheim

EVP, Capital Markets

Princeton Mortgage: 30 Years