Getting a mortgage can be a miserable experience.
So to improve things, we built The Effortless Mortgage™
to overcome the 5 Drivers of Mortgage Misery.
THE 5 DRIVERS OF MORTGAGE MISERY
THE EFFORTLESS MORTGAGE™
USED CAR SALESMAN
Borrowers are misled and over-promised.
MORTGAGES LIKE IT'S 1999
Borrowers want to be able to do things themselves but often can’t.
When things go wrong, borrowers get lost in the ‘system’ and can’t get the answers they need.
Impersonal company ‘rules’ and ‘policies’ that don’t make sense and create twilight zones for borrowers when their loan gets stuck.
THE MORTGAGE MARATHON
And, most important – getting a mortgage just feels like a big hassle that requires a bunch of effort.
THE PRINCETON PROMISE
If our borrower is unhappy for any reason, they can elect to get $1,000 at closing. No strings attached.
Digital Mortgage and
Automated Borrower Process.
Our team is equipped with the appropriate judgment, skills and authority to directly solve any situation.
We provide push-button
access for borrowers
to easily escalate issues
for a quick resolution.
THE MORTGAGE MACHINE
People + Process + Technology to give our borrowers what they want, when they want – with less effort.