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Just the highlights.

Our Mission
To connect 50,000 people per year with The Effortless Mortgage™ by 2028.
Our Culture
Freedom and Responsibility: We foster a culture of freedom and responsibility for our choices and actions. See our culture and values expanded here.
  • Named a Top Mortgage Employer in 2019 and 2020 for exceptional workplace culture.  
Founded in 1983 | 100+ employees | Licensed in 34 states | $1B annual loan volume | A+ BBB
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The Princeton Promise

We promise an Effortless Mortgage to our customers or $1,000 back at closing. It's our catalytic mechanism to make sure we uphold our brand promise. Now, less than 1% of our customers request the Princeton Promise.

Curious, why we do it? Click here to find out.

And click here to see what is really felt like.


The Offer

We pay employees to quit.

At day 90 employees receive"The Offer" - quit and receive $5,000 or decline and officially become a Princetonian. We want people working at Princeton who want to be here. 

Sounds crazy? It kind of is.

See what our employees have to say.


Featured Articles and Podcasts
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Rich Weidel


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HousingWire Rising Star

40 Under 40

Most Admired CEO

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James Guggenheim


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30 Years

Princeton Mortgage

Mark Gordon


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HousingWire Rising Star

NMP's Most Connected

Courtney Graham


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Women of Influence



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