The Diana Will Team Joins Princeton Mortgage
Birmingham, AL | July 26th 2022

Alabama Loan Originator Diana Will and her team have joined the growing team at Princeton Mortgage!
"The pieces that have been built for high-producing agents at PMC are really amazing, and I'm looking forward to scaling and providing better systems and services to my team and clients." Says Diana Will
Princeton Mortgage is hanging its hat on the ability to help high-producing Loan Originators take their careers to the next level while building something they can be proud of. They are attempting to accomplish this through a combination of sales training, Loan Originator empowerment, industry-leading operations, and a strategic marketing system meant to increase referral partner networks.
Attracting top talent, like Mrs. Will and her team, to Princeton Mortgage is a top priority for the Ewing, NJ based mortgage bank and its Chief Revenue Officer, Mark Gordon. Princeton has been aggressively entering markets throughout the east coast since 2018, and is looking to expand it’s reach to the Gulf states.
"At Princeton Mortgage, we are looking to bring in team members who are not only excellent at what they do but are also people of the highest character." Says Gordon. "Diana Will and her team (Megan Sanders, Carissa Rickman, and Janet Motley) fit that description perfectly. Not only are they highly respected throughout the industry, but they are also good people who are pillars in their communities. We are so excited to have them on this journey with us."
Outside of the mortgage world, Diana loves to travel and coach her daughter’s volleyball team. She has a self-described tendency to “Mama everyone, whether they like it or not,” which has earned her the moniker “Mama D.”
“Mama D” has become known for bringing this energy to the relationships that she has with her clients. She believes that it is important to “Love Everyone, Always,” and expects her team to embody this:
“Our personal mission statement that has become our business plan to is learn, earn, give and serve. Those are the LEGS of our lives.”
To learn more about Diana Will or to get in touch with her, go to: https://www.diana.princetonmortgage.com/
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About Princeton Mortgage
Founded in 1983, Princeton Mortgage is a licensed mortgage banker backed by a 100+-year-old multi-faceted real estate brokerage, investment, and insurance company.
We are positioned as a well-capitalized banker, ranked in the top 1% for customer satisfaction in the nation, debt-free, and creating dynamic new opportunities within our industry. Our mission is to help people thrive, and we do that by delivering The Effortless Mortgage™.
We do what we say we're going to do and back it up with The Princeton Promise: if you are unhappy with your experience for any reason, get $1,000 back. No strings attached.






It’s great to see a company investing in its people and giving experienced professionals the support they need to grow. Wishing Diana and her team lots of success in this new clicker game chapter! Diana and her team seem to share a strong commitment to their clients and community, which makes this partnership a great fit. Wishing them all the best as they begin this new chapter with Princeton Mortgage!
This announcement about Diana Will and her team joining Princeton Mortgage highlights a clear focus on expanding talent and improving systems for high-producing loan originators. The description of their mission—'learn, earn, give and serve'—suggests they will prioritize client relationships and community presence as they scale, which could shape how they market new team members. For quick social introductions or team announcements, some organizations use short, photo-based video formats to highlight new hires and community activities: Turn photos into 15-second meme videos These kinds of brief clips can help communicate personality and local involvement without requiring heavy production resources.
The article notes that Diana Will and her team have joined Princeton Mortgage and emphasizes their community involvement and the firm’s push to expand into Gulf states. I’m interested in how Princeton plans to scale the training, operations, and strategic marketing systems mentioned by Mark Gordon to support new markets and incoming teams. Free Attractiveness Test Could you share more specifics about the types of sales training and operational support that will be available to help loan originators transition and grow in those regions?
It’s notable that Princeton Mortgage is prioritizing both talent and character when adding teams like Diana Will’s, since that combination underpins long-term referral growth and local reputation. The write-up about their training, empowerment, and marketing systems suggests a repeatable model for other regional expansions, and readers wanting a clearer picture of how such teams integrate into a growing lender should follow this link for more specifics Try new tracks to understand the practical steps behind the expansion.
The announcement about Diana Will joining Princeton Mortgage highlights Princeton’s drive to attract high-character, high-performing originators and to provide systems that help teams grow. For professionals tracking how mortgage companies build referral networks and operational scale, the piece offers useful insight into Princeton’s strategy and growth plans, and interested peers can find further organizational details through this resource BacInk to compare approaches to expanding market reach.